Growing and building a scalable business can seem like a daunting task for a business owner. While there are tons of suggestions on the best strategy, there’s one strategy that remains greatly praised by industry experts, solopreneurs and business owners alike-- networking. Networking provides business owners with the opportunity to mingle directly with like-minded business owners. This can lead to business partnerships, generate sales leads, and job opportunities.
Here are 5 tips on how to grow your business and personal network
BE SOCIAL As in have a strong social media presence. In recent years, digital media has proven to be one of the best modes of business promotion. One of the benefits of having a social media presence is it provides business owners with immediate access to their targeted demographics. Having a strong and consistent social media presence is a great way to build your network and in turn, grow your business.
ATTEND NETWORKING EVENTS When it comes to growing your personal network and business, there is no better strategy than attending networking events. Networking events are a great place to meet and engage with like-minded people. Whether it's a local event or a national conference, attending a networking event allows you to build long lasting and sustainable relationships that can be beneficial for your business growth.
GET A MENTOR Having a person to seek advice from is another business growing asset. Mentors often offer advice on business strategy as well as share personal stories of their experiences to help mitigate any potential missteps. Plus, having a mentor can introduce you to another network of people, which only increases your personal network.
SEEK OUT WAYS TO IMPROVEIn other words, don’t rest on your laurels. Things are always changing and its important to stay ahead of the curve of innovation. It's important to keep learning. Whether its taking a course, learning a new language, or even seeking help from people who are much farther ahead, investing in improving your skills can help inform your strategic decisions.
VOLUNTEER/INTERN While not a popular choice among business owners, volunteering can actually be beneficial for growing your company. Not only does it provide you with an opportunity to expand your network, it's also a way to sharpen and improve your skills. It's all about improving your skills and growing your network, and volunteering your skills and services is a great strategy to achieve both.